Marketing and Community Engagement

Objective

Our marketing and community engagement strategy is designed to captivate, engage, and expand our player base and stakeholder community. Through multi-channel marketing and fostering a vibrant community, we aim to build anticipation, drive adoption, and ensure the long-term success of Muish Oddity: Mutant Monkfish.

Strategies

Brand Development and Positioning

• Establish Muish Oddity as a pioneer in blending immersive gameplay with blockchain and NFTs.

• Highlight unique features such as dual-world exploration, deep narrative, and innovative blockchain mechanics to differentiate from competitors.

Digital Marketing Campaigns

• Leverage SEO, social media, and content marketing to generate awareness.

• Collaborate with influencers and creators in gaming and blockchain to reach broader audiences.

Community Building and Engagement

• Build an active presence on platforms like Discord, Reddit, and Twitter to foster a strong community.

• Host AMAs, webinars, and live streams to engage with players, provide updates, and gather feedback.

Early Access and Beta Testing

• Offer early access and beta testing to allow for community feedback.

• Use beta phases to generate buzz and refine the game based on real player experiences.

NFT and Token Promotion

• Launch exclusive NFT drops and token sales to drive interest in the game’s economy.

• Educate players and investors on the value of NFTs and the $MUISH token through targeted content.

Cross-Promotions and Partnerships

• Partner with other blockchain projects, gaming platforms, and eco-friendly initiatives to expand our reach and emphasize sustainability.

Goals

• Grow an Engaged Community: Build a loyal, active community that contributes to the game’s development.

• Maximize Game Adoption: Use targeted strategies to ensure high visibility and player adoption at launch.

• Sustain Long-term Interest: Maintain engagement through updates, events, and new content to keep the community invested.

Implementation

The marketing and engagement strategies will be executed in phases, starting with brand development and digital campaigns to build awareness. As development progresses, community engagement will intensify through regular updates and dialogue. Post-launch efforts will focus on sustaining player interest with new content, events, and ongoing marketing initiatives.