Marketing and Community Engagement
Objective: Growth by Design, Not Hype
We’re not building a follower count. We’re building a system that sustains itself—through intrigue, ownership, and actual utility. The goal isn’t reach. It’s resonance. If Muish called to you, you’re already part of it. If it didn’t—you’re not ready.
Strategic Focus Areas
Brand Identity & Positioning We don’t pitch “blockchain gaming.” We position Muish as a reactive simulation where memory is weaponized and poor planning costs you. Key levers: dual-world asymmetry, narrative consequence, and player-owned economics.
Digital Campaigns (With Teeth) No noise for noise’s sake. Every campaign serves the system: lore drops, dev walkthroughs, creator integrations. SEO optimized—never neutered. We don’t shout. We leak.
Community Engineering Not giveaways. Not Discord noise. Faction ops. Feedback triggers. Lore that responds to what you build or break. Tools: AMAs, dev transmissions, data leaks, zero-fluff roadmap drops.
Early Access & Field Testing This isn’t a demo. It’s an open wound. Early access invites players to break the world and show us where it bleeds. What survives beta earns its place.
NFT & Token Integration Strategy No speculative bait. No hollow claims. Every NFT is functional. Every $MUISH transaction touches something real. Onboarding is educational by design—if you don’t know what you hold, you’re not ready to use it.
Cross-Ecosystem Partnerships We partner with builders. Not brands. Alliances are forged with projects that add tools, lore logic, or structural extension—not airdrop fluff. If it doesn’t deepen the simulation, it doesn’t ship.
Operational Goals
Engaged Ecosystem: Players that don’t just talk—but contribute, destabilize, and co-own the future.
Focused Onboarding: Curiosity-driven adoption. No discounts. No fluff.
Long-Term Retention: World evolution through updates, shifting systems, and high-stakes seasonal cycles.
Implementation Timeline
Phase 1: Signal – Shape the brand, seed the core with narrative shards and system previews.
Phase 2: Sync – Expand reach, trigger playtesting, and wire feedback into feature loops.
Phase 3: Sustain – Post-launch evolution, player-led events, and mechanics that grow from decay.
Community Bounty Programs (Execution Layer)
Marketing in Muish isn’t cosmetic. It’s systemic. Our bounty programs aren’t giveaways—they’re pressure valves. Every task feeds the simulation, and every reward is earned through action, not attention.
We deploy bounties in phases, aligned to the game’s development cycle and world logic:
Phase 1 – Signal: Surface Ops
Social Bounties – Like/share campaigns with strict caps. Early engagement filtered for real traction, not bots.
Referrals – Tiered rewards for bringing in players who actually participate. No ghost invites—activity is tracked.
Content Boosts – Small rewards for memes, posts, or commentary that stay on message and hit reach thresholds.
Phase 2 – Sync: Depth Charge
Content Creation Bounties – High-value payouts for blogs, videos, design mockups, or lore expansions.
Video: up to 10,000 $MUISH
Art: 1,000–3,000 $MUISH
Writing: up to 5,000 $MUISH Half upfront. Half vested over time. Quality reviewed. Reach matters.
Community Roles – Top contributors earn tokens monthly for leadership, answering questions, organizing ops, or acting as faction guides.
Event leaders: 2,000 $MUISH
Helpers/mods: up to 1,000 $MUISH/month
Phase 3 – Sustain: Fracture Testing
Creative Contests – Lore contests, concept art duels, UI hacks. Winners get tokens, in-game credits, and potential inclusion in the game.
Alpha/Beta Testing Bounties – Rewards for players who break the system and report what snapped. Bugs, balance exploits, dead zones—each logged, each rewarded.
Vesting & Distribution
All major bounties follow a 50/50 model:
50% released on approval
50% vested over 3–6 months, with monthly releases This prevents pump-and-dump cycles and rewards contributors who stick.
Smart Contracts & Verification
Smart contracts automate low-friction tasks (likes, shares, referrals).
Manual review handles high-value content, event leadership, and test feedback.
Community managers post monthly bounty summaries to keep everything transparent and visible.
Principle If a bounty doesn’t deepen the simulation, it doesn’t run.
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